If you were born or raised in the 90’s, then it’s nigh-certain that you are intimately acquainted with either Pokemon, Harry Potter or both. Even if you aren’t, there’s no way you haven’t at least heard of them. So other than their popularity and timing, what do these two multi-media multi-billion-dollar franchises have in common? And what is the secret to their success?
Beginning with the obvious, they both began with the same demographic. Kids aged 6-12, with a slant towards males but not exclusively so. The Harry Potter books attempted to grow up with their readership, ending with material more suitable for 14-20 year-olds. On the other hand, Pokemon has kept its kiddie tone. Despite this, many aged Pokefans maintain an interest in the franchise. Continue reading